STATE 28 INSURANCE & SAFETY - BRAND ASSETS
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state28safety.com  |  (720) 660-4110  |  dustin@state28safety.com
State 28 Insurance & Safety LLC - Texas Insurance Agency Lic. #3527728

WHICH FILE DO I USE?
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Website, app, anything on screen ....... state28-lockup-horizontal-on-light.svg
Anything on a dark background .......... state28-lockup-horizontal-on-dark.svg
Yard sign, truck door, square space .... state28-lockup-stacked-on-light.svg
Social profile picture ................. state28-avatar-1080.png
Email signature, formal document ....... state28-wordmark-on-light.svg
Icon only, no room for the name ........ state28-shield-color.svg
Vinyl cut, embroidery, one-colour ...... state28-shield-black.svg (or -white / -gold)
Large-format print ..................... any .svg (vector, scales to any size)
Windows / Office / older browsers ...... favicon.ico

SVG or PNG?
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Use the SVG whenever the software accepts it. SVG is vector: it stays sharp at any
size, from a business card to a building wrap. The PNGs are provided for tools that
will not take an SVG. Never scale a PNG up.

COLOURS
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Badge Gold      #C89740   rgb(200,151,64)    The logo only.
Hi-Vis Amber    #F4A81D   rgb(244,168,29)    Buttons and highlights only.
Petrol          #0B4A4F   rgb(11,74,79)      Primary dark brand colour.
Ink             #10151B   rgb(16,21,27)      Body text.
Paper           #F6F4EF   rgb(246,244,239)   Page background.

The gold in the badge and the amber in the interface are DIFFERENT COLOURS on purpose.
The gold matches the physical badge. The amber is the hi-vis safety accent. Do not
swap them.

WARNING FOR PRINT: do not set text in Hi-Vis Amber on a light background. It only
reaches 1.83:1 contrast, which fails accessibility. Use #8A5A08 for gold-coloured text.

CMYK / PANTONE: no Pantone has been assigned. If you need spot colour, match against a
physical swatch book with Dustin's actual badge in hand rather than converting from
these values. For process printing, have your printer convert the hex in their own
profile; a generic conversion will shift the gold.

TYPEFACES
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Clash Display (Semibold 600) ... headlines and the wordmark. fontshare.com
Geist (400/500/600) ............ body text. vercel.com/font
Geist Mono ..................... phone numbers, licence numbers, technical labels.
Graduate ....................... the "28" in the badge only. Google Fonts.

All text in these logo files is already converted to outlines, so you do not need
any font installed to use them.

DO NOT
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- Do not stretch, squash or rotate the mark.
- Do not recolour it. Use the supplied variants.
- Do not add drop shadows, outlines, gradients or effects.
- Do not place the full-colour shield on a busy photo. Use the one-colour version.
- Do not rebuild the wordmark by typing it. Use the supplied files.
- Do not crowd it. Keep clear space equal to the height of the "28" on all sides.
- Do not use the shield below 24px tall on screen or 0.35in in print.

Questions or a format not here: dustin@state28safety.com
